Social Networking Profile Quotations

On social networking sites, make a profile that leaves a lasting impression. If your profile is drab, nobody will be interested in you. But with a super-cool profile, you can draw all the attention. Use these cool profile quotes to carve a unique identity for yourself. Cool profile quotes add zing to your emails too. Quotes for Social Media Profiles Stupidity: Bertrand RussellThe trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.God: Benjamin FranklinFear God, and your enemies will fear you.Time: Benjamin FranklinEmploy thy time well, if thou meanest to get leisure.Stupidity: Elbert HubbardGenius may have its limitations, but stupidity is not thus handicapped.Love: Benjamin FranklinIf you would be loved, love and be lovable.Laughter: Irish ProverbA good laugh and a long sleep are the best cures in the doctors book.Work: Edgar BergenHard work never killed anybody, but why take a chance?Stupidity: Bill CosbyA word to the wise aint necessary -- its the stupid ones that need the advice.Life: Oscar WildeWe are all in the gutter, but some of us are looking at the stars.Life: JRR TolkienAll who wander are not lost.Prejudice: William JamesA great many people think they are thinking when they are merely rearranging their prejudices.Supernatural: Elbert HubbardThe supernatural is the natural not yet understood.br/>Humor: Mark TwainThere are three kinds of lies: lies, damned lies, and statistics.Opportunity: Ralph Waldo EmersonEvery wall is a door.

My Pop Culture Research Topic - 1250 Words

My Pop Culture Research Topic The research topic that I chose to work on is television. I chose this specific topic for various reasons. One reason why I decided to discuss the television subject because for one, it truly has a massive effect on the masses of people, especially when it comes to certain cultures. For instance, the black communities. Reality TV shows such as Love and Hip Hop and Basketball Wives, for example, has a huge affect on black guys and girls alike, especially black females because within these TV shows, the people on there display certain behaviors that many find admirable, such as the constant usage of vulgar, wearing revealing outfits, being a player or thug, etc. All of these characteristics are being displayed in most of our black communities today, and these reality TV shows are making it no better. TV is set up to influence people in a way we don’t even know of, especially in advertisements, movies, and news. A very fast-paced format attempting to get the victims that’s viewing energized for the day. And little do people realize is that commercials have more of an influence on you than actual movies. In advertisements, the advertisers use a heavy variety of subliminal messages and audio to put a persuasion on the subconscious mind, and which can easily make a person like their products without of their recognition. Humans nowadays can’t even imagine themselves without a television in their lives. It’s like they made TV apart of who they are, andShow MoreRelatedMy Life Of K Pop Music1501 Words   |  7 Pagesspend most of my time listening to K-pop music. Sometimes I watch these K-pop celebrities†¯on reality TV†¯shows, movies, Korean TV†¯dramas, and even their live performances on YouTube or a live streaming app. I ve been listening to K-pop for more than five years. Soon I began to accumulate knowledge about Korean culture,†¯entertainment, and music industry. I was always intrigued by other Asian cultures such as Chinese and Japanese since I thought it was interesting to compare with my Vietnamese backgroundRead MoreEssay on Star Wars and Religion1440 Words   |  6 Pagesconducting my research on Star Wars, I wanted to make sure that I kind of found a variety of sources. I decided to do my field report on Star Wars originally because I was aware that I needed to include an interview component in this report. I immediately thought of my R.A., who just happens to be an incredibly huge Star Wars fan. I knew that I would have to investigate some element of the movies and religion has always been a very controversial topic within the Star Wars universe. To research the topicRead MoreOutline of a Kpop Informative Speech Essays1443 Words   |  6 Pagesï » ¿November 8, 2012 Outline of Informative Speech Kpop Invasion Topic: Korean pop General purpose: To inform†¦ Specific purpose: To inform about Kpop. Central idea: To inform my colleagues about Kpop. 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Not only were the concepts difficult but also writing the essays as I did not have a firm grasp on the conceptRead MoreThe Role Of Media Images Influence Children s Self Image963 Words   |  4 PagesMy research assignment will be on sexulization of children. I will explore the issue of the increasingly early onset of sexualized bodies and the social expectations that go along with it. Most of my paper will be about girls, but boys will also be discussed. I will discuss and explore how media comes into effect and examine how media images influence children s self-image. My title will likely be: Ticking Time Bomb: The Early Onset of Sexualized Bodies. In our society we are conditioning childrenRead MoreDoes Reality Television Influence Youth?1480 Words   |  6 Pagesin spreading modern pop culture. It seems like there is no doubt that television are taking over and regulating many of our business, social value, and lifestyle. Its entertaining aspect led it to become a significant part of our lives. Since it has deeply rooted into our cult ure, we might believe that it always has been on our side. However, I personally thought that reality shows televise much more negative elements than exposing positive element. Thus, I began my research through searching howRead MoreMedia Influence On American Culture1563 Words   |  7 PagesAmerican culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. â€Å"American culture† is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The â€Å"media† to me refers to all forms of news and popular culture fromRead MorePopular Culture1137 Words   |  5 PagesWhat is popular (low) culture? Popular culture is a symbolic expression allegedly aligned with the questionable tastes of the masses, who enjoy commercial junk circulated by the mass media, such as soap operas, rock music, talk radio, comic books, and monster truck pulls (Campbell, 18). When looking at the high-low hierarchy it often determines the way people view culture as a whole today, saying high culture is good taste and low culture is questionable taste. Many audiences take for grantedRead MoreShould Marijuana Be Legalized For Medical Purposes?1735 Words   |  7 Pagesmarijuana in the past year. More than 14 million do it regularly. (NORML: Working to Reform Marijuana Laws, 2015) Marijuana has been the topic of much discussion these past decades. The main factor of discussion is whether or not to legalize it and the outcome it would have on the states. Some states have already legalized but for medicinal purposes only. Much research has come out in this decade that marijuana just isn’t for your average drug junkie but it can be for someone who is going through cancerRead MoreWhy I Didn t Be As Good As It?978 Words   |  4 Pagesfind it very challenging, especially if it is a topic that I do not have interest in. Having interest in a topic really is the key to writing a good paper if you ask me, if I don’t have interest in a topic it shows through my writing, and my paper will not be as good as it could be. After taking Writing 102, this has been the biggest realization of mine, that I write much better when I have interest in my topic. When it came to choosing which focus my Writing 102 class would be, I was not sure what

How to Treat Violent Young Offenders Free Essays

How to Treat Violent Young Offenders A common assumption about young people who commit violent crimes is that they are simply born evil and that nothing good can come of their lives. From this perspective, the only solution is to punish these young offenders by locking them up, either in prison or in a place for teenagers designed to make their lives as miserable as possible. Such an approach suggests that young people who hurt or kill others are untreatable. We will write a custom essay sample on How to Treat Violent Young Offenders or any similar topic only for you Order Now It also suggests that more prisons must be built to make our communities safe. This assumption, however, is a false one. Research shows that violent young offenders can be treated and reformed. In addition, it shows that when young people fail to receive treatment,it does more damage than good. For example, John Hubner’s(2005) book, Last Chance in Texas: The Redemption of Criminal Youth, describes how experimental treatments at the Giddings State School in Texas can change the lives of violent young offenders for the better. Giddings State School is a facility run by the Texas Youth Commission for those who have not only broken the law in Texas, but who are also considered to be â€Å"the worst of the worst† (p. viii). This means that Giddings houses offenders who have committed crimes that involve weapons, serious injury, abuse, torture, and, in some cases, death (p. xx). For this reason, readers of Hubner’sbook might think that such young people cannot be redeemed. However, as Hubner (2005) shows throughout the book, the therapists, corrections officers, administration, teachers, and coaches who work at Giddings are committed to changing the overall outlook of the young people who are sent to the facility. Hubner describes how the students, as they are called, are â€Å"resocialized,† which means that students process their feelings and learn empathy in some unusual ways (p. xxi). Students who conform to the rules of Giddings earn the right to participate in the Capitol Offenders Group, which asks students to tell their life stories, their crime stories, and to act out scenes of their lives and crimes in role playing. Hubnershows how these techniques help save the lives of young people who came from violence and, as a result, led a life of violence. For example, in Chapter 12, â€Å"I Earned Myself Some Distance from Myself,† Hubnerprovides the reader with the case history of Candace, one of the female students at Giddings. According to Hubner, Candace lived for fourteen years in a family that struggled with drug addiction, violence, and sexual abuse. Candace turned to a life of crime to escape. Hubner writes about how she robbed stores with another youth named Derrick and took the money to feed her own addictions. While Candace never shot or physically hurt anyone during her robberies, the drugs and the stories she told herself about why she was committing her crimes have left her mentally unstable. Hubner(2005) observes that she often commits â€Å"thinking errors† in which she blames others for her own actions (p. 240). With this kind of history, most readers might assume that there is no hope for an offender like Candace. However, as the chapter reaches its end, the reader discovers that, while in Giddings, Candace has become a decent student, an independent thinker, a track star, and has a life plan that seems, for the most part, like it could work. Hubner(2005) concludes by relating that Candace is freed from the Giddings School and, while she encountered some problems after released, she is doing fine with two of her children, living with her foster parents in West Texas. While Hubner’s(2005) book describes how violent young offenders in Texas can be rehabilitated, another source explains what can happen when youth are not offered treatment for their problems. Natalie Valios (2006), for example, wrote â€Å"No Wonder He’s Distressed,† a short article that appeared in the trade journal called Community Care. In her article, Valiosreports onteenagers who break the law in Englandand who stay in â€Å"Young Offender Institutions† (p. 30). While England is certainly not Texas, and is not even in the United States, her article still overlaps with some of ideas found in Hubner (2005). Valios(2006) begins her article by providing her readers with information about the large number of violent young offenders who are locked up in England, even though they have been diagnosed with a serious mental illness. She turns to the case of a young man named Robert Stewart, a violent racist ho was serving time ina facility with an Asian teenager named ZahidMubarek. Valios(2006) summarizes a report that explains how Stewart killed Mubarek. She argues that there was plenty of evidence that Stewart was severely mentally ill, but that no psychiatric programs were available to treat his condition. As a result, Mubarekneedlessly died. Valios (2006) poses a good question: â€Å"How should we handle young p eople who are severely unwell but who have committed serious offenses? † (p. 31). She answers this question by advocating for better psychiatric evaluation and treatment of violent youth. Valios(2006) concludes her article by quoting from prison reformers and other experts who also want there to be separate facilities in England for violent offenders who are mentally ill and those who are serving time. While Hubner(2005) argues for the benefits of resocialization and Valios(2006) argues for the benefits of medication, both demonstrate that more can be done to treat youth who have broken the law. And even though the authors look at cases from two different countries, both write about how treatment is often a matter of life or death. Taken together, the two authors present evidence that, with more attention given to the details of a young offender’s life, institutions and facilities can do more than simply lock bodies in cages and throw away the key. References Hubner, John. (2005). Last Chance in Texas: The Redemption of Criminal Youth. New York: Random House. Print. Valios, Natalie. (2006,  July). â€Å"No Wonder He’s Distressed. †Ã‚  Community Care,(1631),  30-31. Retrieved October 20, 2010, from ABI/INFORM Trade ; Industry. (Document ID:  1083442291). How to cite How to Treat Violent Young Offenders, Essay examples

Brand Management of Starbucks Company - Myassignmenthelp.Com

Question: Discuss about the Brand Management of Starbucks Company. Answer: Introduction The Starbucks Company was established in the year 1971 where the first store was opened in Pike Place Public Market in Seattle, USA. Before the company was opened, the consumers had to purchase the coffee from the supermarkets, which got changes after the company opened its store and sold freshly roasted beans of coffee to the consumers. The company was taken over by an employee known as Howard Schultz who became the head of the operations and started selling the espresso beverage, which turned out to be a huge success for the company (Chua and Banerjee 2013). The company at the beginning had only 17 outlets in Seattle and presently runs about 5690 outlets in more than 20 countries. The main product of the company was to change the vision of the consumers in purchasing coffee beans to a cup of espresso beverage, which has become a premium product. It is one of the fastest growing brands in the world due to the huge success that it got by selling the coffee to the consumers (Mason, Co le and Goza 2017). The mission statement of the company is that it will help in providing a better environment of work so that the employees can treat each other with dignity and respect. The company also takes care of purchasing the best quality of coffee beans so that it can deliver the best coffee experience to its customers (Sam and Cai 2015). The company keeps the environment in mind and takes necessary steps so that it can conserve the environment that is surrounding its stores along with the local communities. The company also provides a better level of service to the customers so that it helps in building up of the loyalty among the customers (Boone 2017). The company is currently facing severe issues in the Singaporean market with respect to the shortages in staff. The local manpower of the country does not wish to invest their time in the companies that would pay them a low wage or as per the rate within the country, which is affecting the brand of the company. The establishment of the quotas that are present in employment has limited the company in bringing foreign workers within the country, which poses as a disadvantage for the company, as the local managers may not be able to communicate with the customers in a better manner, which may affect the brand (Snell et al. 2017). The increase in the rental by almost 9 percent within the country has reduced the percentage of the profits for the company, as they have to pay a high rent so that they can remain operational within the country (Mohamed Nasir 2016). The rise of competitors in the Singaporean market such as the The Coffee Bean has resulted in decreasing the sales for the company. The rival company is one of the major companies that are offering stiff resistance to Starbucks with respect to the price that the consumers need to pay for the coffee. This factor is also affecting the brand value of the company. Another major challenge that the company is facing is with respect to the increase in the cost of production within the market. The improvement in the standards of living of the customers has created an impact on the cost of production to be increased, which has reduced the margin of profit for the company (Orta et al. 2015). Brand positioning The company positions itself in the high price, better quality so that the target customers can get a better experience with respect to the coffee that is being provided to them. With respect to the customers who are coming within the store of the company, they require the best quality of coffee according to the price that is being set in the company. The company provides better in-store experience to the customers, as they hire the employees who undergoes rigorous process of training so that the customers can be satisfied (Paharia, Avery and Keinan 2014). This unique selling proposition (USP) helps the company in differentiating the products so that the company can gain a competitive advantage over the rival companies. The company provides better service to the customers such as free Wi-Fi connections and cozy environments so that the customers are willing to spend more time within the organization. This helps the company in building up of loyalty with the customers. This helps the company in selling more number of products, as the customers will spend more time within the store, which will help in increasing the profits of the company (Lee, James and Kim 2014). Brand identity The identity of the brand will help the company in creating the product in a distinguished manner so that the customers would be able to identify the product with the company. The identity of the brand helps the company in bringing the customers close to its products so that it can help the customers in purchasing the product from the company. The Starbucks Company has built up a better brand identity in the market, which has helped in bringing more number of customers in to its stores so that the profit can be increased (Susanty and Kenny 2015). The identification of the company can be done with the logo that the company uses, which shows the mermaid from the fictional character of Moby Dick. The mermaid is often represented as the best and most good looking girls in the world, which states that the coffee that is being produced by the company is the best in the world. The customers associate the logo with the brand, which helps them in getting a better brand experience when they visit the stores of the company (Robinson 2016). Brand communication The company communicates with the consumers through various methods such as advertising, publicity, proper usage of media, and promotion of sales. The company advertises its products through the print as well as through the electronic media. The company promotes its product extensively through the advertisements in television and newspapers and magazines, which helps the company in communicating with the customers. The launching of new products in the market are done by inviting the loyal customers so that they can taste the products on a priority basis, which helps the company in getting valuable feedbacks about the product (Cleff, Lin and Walter 2014). These feedbacks help the company in renewing the products as well so that it can suit the preferences of the customers. The promotion of the products of the company is done through loyalty cards that are provided to the customers so that they can get an additional discount on the products when the card is shown to the employees (Kang and Namkung 2017). The company also sponsors certain events such as charity events and recycling of waste products with the help of customers, which helps in spreading awareness among the local communities. This helps the company in communicating with the customers in a better manner, as they feel a part of the organization, which will help in associating the brand value with them. The company has an efficient public relations team, which helps them in maintaining a better relation with the customers as well as informs the customers about the latest products and services that are being offered by the company (Huang et al. 2014). Major characteristics The primary characters that will help the company in getting success in the market is the strategy that it will use in retaining and creating better customer chains in the market. The use of consistent branding has helped the company in communicating in a better manner with the customers by the identification of the logo of the company. The logo on the coffee cup helps the customers in associating any person who is carrying it, which means that there is a presence of the store in the nearby area (Cheng 2015). The use of the internet has been made in a customized manner by the company so that it can help the customers in getting a better experience from the brand. The web sites of the company has helped the customers is getting a better access to the accounts and check their reward points so that it can be redeemed when the customers may want it. The use of the videos in the website of the company helps them in educating the customers about the message that the brand wants to convey among the customers (Wu and Wu 2017). Another feature that the company uses is that it integrates the channels of media such as the customers receive mails and messages on their computers and phones respectively. The advertisements are visually oriented so that it can provide valuable information about the offers that are being given by the company. The content of the advertisement is more of educating the customers with the information rather than promoting the brand. The use of social media has also allowed the company to gain popularity among the customers. The company is present in websites like Twitter and Facebook, which has provided them the base to interact with the customers on a daily basis (Li 2016). The company provides a better mobile experience to the customers as well, as the company has its own application, which the customers can install in their smart phones and get to know about the products in a detailed manner. This helps the customers, as they do not need to visit the store to learn about the new product, as the information is available to them on their phones (Ronald and Amelia 2017). The presence of the application allows the customers to make the payments to the company without carrying the loyalty card, as the application automatically updates itself with the information (Voigt, Buliga and Michl 2017). The company keeps a separate entity for collecting the ideas that are being provided to them by the customers. The experience with respect to the brand is the development of the ideas that are being presented to the company by its customers as well. This helps the company in knowing the likes and dislikes of the customers and act accordingly so that the preferences of the customers can be given priority. The feedbacks that are provided by the customers help the company in designing better ideas with respect to the advertisements so that it can grab the attention of maximum number of people (Glowik 2017). Consumer based brand equity The brand equity of the company is closely associated with the understanding that is based on cognitive neuroscience, which helps the customers in making better decisions. It helps the company in measuring the elements that will help them in building loyalty among the customers. The equity of the brand and the loyalty of the customers are important because it plays an important role in establishing a personal bond that is emotional in nature with the customers. Brand loyalty is important for the company, as the customers who are loyal to the company will try to purchase the product from the same company repeatedly and will help in generating revenue for the company (Keller 2016). The assets and the liabilities of the company have to be linked with the customers so that it can help in building up the equity of the brand by linking the logo and the symbol that is being used by the company. The logo of the company helps in attracting more number of customers, which helps in having a positive equity of brand. The company needs to develop strong brand equity so that the consumers can know the product that the company is offering, which will help in affecting the consumption of the products that are being offered by the company (Christodoulides, Cadogan and Veloutsou 2015). Figure 1: Brand Equity of Starbucks (Source: Datta, Ailawadi and van Heerde 2017) The equity of the brand that is based on the consumers for the company is dependent on various factors such as the varieties that are being offered by the company to the customers with respect to the products and the ways in which the product is being served. The company provides its product based on the different locations where the store is located such as the product is mainstream within the city where the customers are known to prefer a particular type of product. The everyday customers of the company have a different requirement, which helps the company in serving them in a better way (Napoli et al. 2014). The other type of customers such as groups of friends or colleagues enjoys a different variety of product that may be fashionable in nature. These varieties that are being offered by the company helps in building the brand equity among the consumers, which further helps in generating better revenue by selling the products on a frequent basis (Han, Nguyen and Lee 2015). Brand exploratory Figure 2: Brand Equity model by Keller (Source: Keller 2015) Keller in the year 1993 mentioned that brand equity helps in attracting the attention of the managers and the researchers who are concerned with the market in developing intangible assets for the company in a better manner. The equity of the brand can be classified in to different perspective such as from the perspective of finance, customers and employees. The customer based equity of the brand is based on the psychology of the customers and is cognitive in nature (Harrington et al. 2017). This is a dominant character, which is thoroughly studied by the market researchers so that it can help in developing better products for the company and increase the profits of the company. The concept that is related to the equity of the brand based on customers helps the company in making better decisions regarding the selling of the products, which will help them in grabbing the attention of the customers. The concept becomes positive in nature when the company feels that the customers favor t he company and is well associated with the products that the company is providing to them. The positive attribute of brand equity based on customers help the company in increasing their revenues in the longer run along with the willingness of the customers to try the different Medias that the company uses in advertising their products (Keller 2015). This helps the company in setting a competitive price to its products so that it can sell in a better manner within the market. The equity of the brand is created on the basis of the closeness that the company have with its customers, which helps in affecting the sales of the product offered by the company. The association of the customers with respect to the company according to Keller depends on the information that is provided to the customers with respect to its price and the attractive packaging methods, which is used for the product. Apart from this, the use of the imagery that is identifying the type of customers who will be using the product will help in selling the product in a better manner. Another important feature is the usage imagery, which states the situation in which the customers are likely to use the product that is being offered by the company. The company also provides the services at a faster pace for the customers who have issues with respect to time, which helps in providing a greater impact on the necessity of the product for the consumers (Keller 2014). The association of the brand with the customers helps the companies in rising above the competitive brands that are present in the same market, as the choice of the customers are more inclined towards the particular brand. This helps the company in gaining a Unique Selling Proposition, which helps them in attaining more number of customers so that the product can be sold in a easy manner (Sheng and Hartono 2015). The Starbucks Company tries to raise the awareness of its products within the customers by choosing different media that will help the customers in knowing about all the products that the company offers. It helps the company in keeping its customers up to date so that it can help in generating better revenues for the company, as the chances of purchasing the products will increase to a great extent. The company takes the help of its mobile application that it has developed so that the customers can be educated in a better manner about the products of the company. The customers on installing the application can view the ingredients that are used in making a particular product so that they can place their order according to their level of satisfaction. The design of the logo of the company helps the customers in associating themselves with the product that the company offers to its customers. The use of the social media on an extensive manner by the company has helped in reaching the c ustomers in a better manner so that they can get to know about their products (Keller and Brexendorf 2016). This activity along with the invitation that is sent out to the loyal customers during the launching of the new products helps the company in getting better reviews about the product from the customers. The feedbacks that are provided by the customers helps the company in designing their products according to the preferences of the customers, which will help in selling of the products in an efficient manner (Harrington et al. 2017). The performance of the company is good in the market, as it uses the latest technologies that are available in the market to communicate with its customers in an effective manner. The use of the methods of communication helps the company in interacting and associating the brand in a better way with the customers. The use of the marketing tools such as advertisements helps the company in presenting their products in a better manner to the customers (Han, Nguyen and Lee 2015). The company maintains a strong performance in the market because of the extensive communication pattern that the company uses to educate the customers about the products. The use of the advertisements both print and electronic helps the company in managing its brand in a better way among the customers. The resonance of the brand is good in the market, as more number of customers is being able to purchase the product without taking the suggestions from the employees, which shows that the customers are familiar with the products that are being offered to them. The use of the extensive advertisements has helped the company in raising awareness among the customers, which has helped them in increasing the sales of the products (Robinson 2016). The customers of the company are now well versed with all the products, which helps them in efficiently making the decisions in choosing the right product at a given period. The use of the mobile application has helped the customers in educating themselves about the ingredients that are being used in the product and the absence of the loyalty cards that are provided by the company whenever they make a purchase. The points those are present in the loyalty card helps the customers in getting additional discounts from the company at the time of the p urchase, which helps in promoting the brand (Napoli et al. 2014). Recommendations The manager of the company has to improve the brand equity that is based on the customers, as it will help in increasing the loyalty of the brand among the customers. The customers will be able to feel that they are more loyal towards the brand if the managers of the company try to achieve greater equity by providing some of the customers with a smaller amount of shares of the company. The company will be less vulnerable in the competitive market if it tries to increase its brand equity in a positive manner, which will prevent the customers from trying out the other companies that deals with the similar products as of Starbucks. The recession period that the market may currently face will not create a negative impact on the company, as with the increase in the brand equity, the customers will rely upon the products that are being offered by Starbucks. The managers of the company through the means of effective communication methods will be able to increase the positive side of the brand equity among the customers, which will enable the company to maintain a premium price in the market than the rival companies. The reaction of the customers has to be inelastic in nature, which will not affect the increase or the discounts that are being provided by the company. The inelastic nature of the responses from the customers will help in increasing the prices of the products while the elastic response from the consumers will help in decreasing the prices. The managers of the company needs to evaluate all the necessary communication tools that are available within the market so that it can help in creating a positive image about the brand, which will be beneficial for the company in the long run. The advertisements that will be made by the company needs to have a better reach among the market so that the customers will be able to associate t he brand with themselves, which will help in increasing the equity of the brand among the customers. The positive equity of the brand among the customers will help the company in licensing its products in the market, which will restrict the competitive companies in copying the product and offering it at a lower price. It will help the company, as the customers will be loyal towards the brand, which will help in increasing the sales of the company and help in making better profits. The managers of the company will be able to introduce new products in the market, which will help in increasing the chances of extending the brand among the customers. The logo of the company needs to be advertised in a better manner by the managers so that it can help in retaining the customers and they can associate with the brand on seeing the logo. Reference List Boone, C., 2017. In the News: An Exploration of Starbucks and the Media. Cheng, Y.T., 2015. The Attraction of the Mermaid: The Preference for Starbucks Coffee than Mr. Brown and Dante Coffee. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Cleff, T., Lin, I.C. and Walter, N., 2014. Can You Feel It?-The Effect of Brand Experience on Brand Equity.IUP Journal of Brand Management,11(2), p.7. Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), pp.1-20. Glowik, M., 2017. 4.7 Case study: Starbucks.Global Strategy in the Service Industries: Dynamics, Analysis, Growth, p.156. Han, S.H., Nguyen, B. and Lee, T.J., 2015. Consumer-based chain restaurant brand equity, brand reputation, and brand trust.International Journal of Hospitality Management,50, pp.84-93. Harrington, R.J., Harrington, R.J., Ottenbacher, M.C., Ottenbacher, M.C., Fauser, S. and Fauser, S., 2017. QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), pp.551-570. Huang, H.C., Chang, Y.T., Yeh, C.Y. and Liao, C.W., 2014. 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