Social Networking Profile Quotations

On social networking sites, make a profile that leaves a lasting impression. If your profile is drab, nobody will be interested in you. But with a super-cool profile, you can draw all the attention. Use these cool profile quotes to carve a unique identity for yourself. Cool profile quotes add zing to your emails too. Quotes for Social Media Profiles Stupidity: Bertrand RussellThe trouble with the world is that the stupid are cocksure and the intelligent are full of doubt.God: Benjamin FranklinFear God, and your enemies will fear you.Time: Benjamin FranklinEmploy thy time well, if thou meanest to get leisure.Stupidity: Elbert HubbardGenius may have its limitations, but stupidity is not thus handicapped.Love: Benjamin FranklinIf you would be loved, love and be lovable.Laughter: Irish ProverbA good laugh and a long sleep are the best cures in the doctors book.Work: Edgar BergenHard work never killed anybody, but why take a chance?Stupidity: Bill CosbyA word to the wise aint necessary -- its the stupid ones that need the advice.Life: Oscar WildeWe are all in the gutter, but some of us are looking at the stars.Life: JRR TolkienAll who wander are not lost.Prejudice: William JamesA great many people think they are thinking when they are merely rearranging their prejudices.Supernatural: Elbert HubbardThe supernatural is the natural not yet understood.br/>Humor: Mark TwainThere are three kinds of lies: lies, damned lies, and statistics.Opportunity: Ralph Waldo EmersonEvery wall is a door.

My Pop Culture Research Topic - 1250 Words

My Pop Culture Research Topic The research topic that I chose to work on is television. I chose this specific topic for various reasons. One reason why I decided to discuss the television subject because for one, it truly has a massive effect on the masses of people, especially when it comes to certain cultures. For instance, the black communities. Reality TV shows such as Love and Hip Hop and Basketball Wives, for example, has a huge affect on black guys and girls alike, especially black females because within these TV shows, the people on there display certain behaviors that many find admirable, such as the constant usage of vulgar, wearing revealing outfits, being a player or thug, etc. All of these characteristics are being displayed in most of our black communities today, and these reality TV shows are making it no better. TV is set up to influence people in a way we don’t even know of, especially in advertisements, movies, and news. A very fast-paced format attempting to get the victims that’s viewing energized for the day. And little do people realize is that commercials have more of an influence on you than actual movies. In advertisements, the advertisers use a heavy variety of subliminal messages and audio to put a persuasion on the subconscious mind, and which can easily make a person like their products without of their recognition. Humans nowadays can’t even imagine themselves without a television in their lives. It’s like they made TV apart of who they are, andShow MoreRelatedMy Life Of K Pop Music1501 Words   |  7 Pagesspend most of my time listening to K-pop music. Sometimes I watch these K-pop celebrities†¯on reality TV†¯shows, movies, Korean TV†¯dramas, and even their live performances on YouTube or a live streaming app. I ve been listening to K-pop for more than five years. Soon I began to accumulate knowledge about Korean culture,†¯entertainment, and music industry. I was always intrigued by other Asian cultures such as Chinese and Japanese since I thought it was interesting to compare with my Vietnamese backgroundRead MoreEssay on Star Wars and Religion1440 Words   |  6 Pagesconducting my research on Star Wars, I wanted to make sure that I kind of found a variety of sources. I decided to do my field report on Star Wars originally because I was aware that I needed to include an interview component in this report. I immediately thought of my R.A., who just happens to be an incredibly huge Star Wars fan. I knew that I would have to investigate some element of the movies and religion has always been a very controversial topic within the Star Wars universe. To research the topicRead MoreOutline of a Kpop Informative Speech Essays1443 Words   |  6 Pagesï » ¿November 8, 2012 Outline of Informative Speech Kpop Invasion Topic: Korean pop General purpose: To inform†¦ Specific purpose: To inform about Kpop. Central idea: To inform my colleagues about Kpop. 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Not only were the concepts difficult but also writing the essays as I did not have a firm grasp on the conceptRead MoreThe Role Of Media Images Influence Children s Self Image963 Words   |  4 PagesMy research assignment will be on sexulization of children. I will explore the issue of the increasingly early onset of sexualized bodies and the social expectations that go along with it. Most of my paper will be about girls, but boys will also be discussed. I will discuss and explore how media comes into effect and examine how media images influence children s self-image. My title will likely be: Ticking Time Bomb: The Early Onset of Sexualized Bodies. In our society we are conditioning childrenRead MoreDoes Reality Television Influence Youth?1480 Words   |  6 Pagesin spreading modern pop culture. It seems like there is no doubt that television are taking over and regulating many of our business, social value, and lifestyle. Its entertaining aspect led it to become a significant part of our lives. Since it has deeply rooted into our cult ure, we might believe that it always has been on our side. However, I personally thought that reality shows televise much more negative elements than exposing positive element. Thus, I began my research through searching howRead MoreMedia Influence On American Culture1563 Words   |  7 PagesAmerican culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. â€Å"American culture† is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The â€Å"media† to me refers to all forms of news and popular culture fromRead MorePopular Culture1137 Words   |  5 PagesWhat is popular (low) culture? Popular culture is a symbolic expression allegedly aligned with the questionable tastes of the masses, who enjoy commercial junk circulated by the mass media, such as soap operas, rock music, talk radio, comic books, and monster truck pulls (Campbell, 18). When looking at the high-low hierarchy it often determines the way people view culture as a whole today, saying high culture is good taste and low culture is questionable taste. Many audiences take for grantedRead MoreShould Marijuana Be Legalized For Medical Purposes?1735 Words   |  7 Pagesmarijuana in the past year. More than 14 million do it regularly. (NORML: Working to Reform Marijuana Laws, 2015) Marijuana has been the topic of much discussion these past decades. The main factor of discussion is whether or not to legalize it and the outcome it would have on the states. Some states have already legalized but for medicinal purposes only. Much research has come out in this decade that marijuana just isn’t for your average drug junkie but it can be for someone who is going through cancerRead MoreWhy I Didn t Be As Good As It?978 Words   |  4 Pagesfind it very challenging, especially if it is a topic that I do not have interest in. Having interest in a topic really is the key to writing a good paper if you ask me, if I don’t have interest in a topic it shows through my writing, and my paper will not be as good as it could be. After taking Writing 102, this has been the biggest realization of mine, that I write much better when I have interest in my topic. When it came to choosing which focus my Writing 102 class would be, I was not sure what

How to Treat Violent Young Offenders Free Essays

How to Treat Violent Young Offenders A common assumption about young people who commit violent crimes is that they are simply born evil and that nothing good can come of their lives. From this perspective, the only solution is to punish these young offenders by locking them up, either in prison or in a place for teenagers designed to make their lives as miserable as possible. Such an approach suggests that young people who hurt or kill others are untreatable. We will write a custom essay sample on How to Treat Violent Young Offenders or any similar topic only for you Order Now It also suggests that more prisons must be built to make our communities safe. This assumption, however, is a false one. Research shows that violent young offenders can be treated and reformed. In addition, it shows that when young people fail to receive treatment,it does more damage than good. For example, John Hubner’s(2005) book, Last Chance in Texas: The Redemption of Criminal Youth, describes how experimental treatments at the Giddings State School in Texas can change the lives of violent young offenders for the better. Giddings State School is a facility run by the Texas Youth Commission for those who have not only broken the law in Texas, but who are also considered to be â€Å"the worst of the worst† (p. viii). This means that Giddings houses offenders who have committed crimes that involve weapons, serious injury, abuse, torture, and, in some cases, death (p. xx). For this reason, readers of Hubner’sbook might think that such young people cannot be redeemed. However, as Hubner (2005) shows throughout the book, the therapists, corrections officers, administration, teachers, and coaches who work at Giddings are committed to changing the overall outlook of the young people who are sent to the facility. Hubner describes how the students, as they are called, are â€Å"resocialized,† which means that students process their feelings and learn empathy in some unusual ways (p. xxi). Students who conform to the rules of Giddings earn the right to participate in the Capitol Offenders Group, which asks students to tell their life stories, their crime stories, and to act out scenes of their lives and crimes in role playing. Hubnershows how these techniques help save the lives of young people who came from violence and, as a result, led a life of violence. For example, in Chapter 12, â€Å"I Earned Myself Some Distance from Myself,† Hubnerprovides the reader with the case history of Candace, one of the female students at Giddings. According to Hubner, Candace lived for fourteen years in a family that struggled with drug addiction, violence, and sexual abuse. Candace turned to a life of crime to escape. Hubner writes about how she robbed stores with another youth named Derrick and took the money to feed her own addictions. While Candace never shot or physically hurt anyone during her robberies, the drugs and the stories she told herself about why she was committing her crimes have left her mentally unstable. Hubner(2005) observes that she often commits â€Å"thinking errors† in which she blames others for her own actions (p. 240). With this kind of history, most readers might assume that there is no hope for an offender like Candace. However, as the chapter reaches its end, the reader discovers that, while in Giddings, Candace has become a decent student, an independent thinker, a track star, and has a life plan that seems, for the most part, like it could work. Hubner(2005) concludes by relating that Candace is freed from the Giddings School and, while she encountered some problems after released, she is doing fine with two of her children, living with her foster parents in West Texas. While Hubner’s(2005) book describes how violent young offenders in Texas can be rehabilitated, another source explains what can happen when youth are not offered treatment for their problems. Natalie Valios (2006), for example, wrote â€Å"No Wonder He’s Distressed,† a short article that appeared in the trade journal called Community Care. In her article, Valiosreports onteenagers who break the law in Englandand who stay in â€Å"Young Offender Institutions† (p. 30). While England is certainly not Texas, and is not even in the United States, her article still overlaps with some of ideas found in Hubner (2005). Valios(2006) begins her article by providing her readers with information about the large number of violent young offenders who are locked up in England, even though they have been diagnosed with a serious mental illness. She turns to the case of a young man named Robert Stewart, a violent racist ho was serving time ina facility with an Asian teenager named ZahidMubarek. Valios(2006) summarizes a report that explains how Stewart killed Mubarek. She argues that there was plenty of evidence that Stewart was severely mentally ill, but that no psychiatric programs were available to treat his condition. As a result, Mubarekneedlessly died. Valios (2006) poses a good question: â€Å"How should we handle young p eople who are severely unwell but who have committed serious offenses? † (p. 31). She answers this question by advocating for better psychiatric evaluation and treatment of violent youth. Valios(2006) concludes her article by quoting from prison reformers and other experts who also want there to be separate facilities in England for violent offenders who are mentally ill and those who are serving time. While Hubner(2005) argues for the benefits of resocialization and Valios(2006) argues for the benefits of medication, both demonstrate that more can be done to treat youth who have broken the law. And even though the authors look at cases from two different countries, both write about how treatment is often a matter of life or death. Taken together, the two authors present evidence that, with more attention given to the details of a young offender’s life, institutions and facilities can do more than simply lock bodies in cages and throw away the key. References Hubner, John. (2005). Last Chance in Texas: The Redemption of Criminal Youth. New York: Random House. Print. Valios, Natalie. (2006,  July). â€Å"No Wonder He’s Distressed. †Ã‚  Community Care,(1631),  30-31. Retrieved October 20, 2010, from ABI/INFORM Trade ; Industry. (Document ID:  1083442291). How to cite How to Treat Violent Young Offenders, Essay examples

Brand Management of Starbucks Company - Myassignmenthelp.Com

Question: Discuss about the Brand Management of Starbucks Company. Answer: Introduction The Starbucks Company was established in the year 1971 where the first store was opened in Pike Place Public Market in Seattle, USA. Before the company was opened, the consumers had to purchase the coffee from the supermarkets, which got changes after the company opened its store and sold freshly roasted beans of coffee to the consumers. The company was taken over by an employee known as Howard Schultz who became the head of the operations and started selling the espresso beverage, which turned out to be a huge success for the company (Chua and Banerjee 2013). The company at the beginning had only 17 outlets in Seattle and presently runs about 5690 outlets in more than 20 countries. The main product of the company was to change the vision of the consumers in purchasing coffee beans to a cup of espresso beverage, which has become a premium product. It is one of the fastest growing brands in the world due to the huge success that it got by selling the coffee to the consumers (Mason, Co le and Goza 2017). The mission statement of the company is that it will help in providing a better environment of work so that the employees can treat each other with dignity and respect. The company also takes care of purchasing the best quality of coffee beans so that it can deliver the best coffee experience to its customers (Sam and Cai 2015). The company keeps the environment in mind and takes necessary steps so that it can conserve the environment that is surrounding its stores along with the local communities. The company also provides a better level of service to the customers so that it helps in building up of the loyalty among the customers (Boone 2017). The company is currently facing severe issues in the Singaporean market with respect to the shortages in staff. The local manpower of the country does not wish to invest their time in the companies that would pay them a low wage or as per the rate within the country, which is affecting the brand of the company. The establishment of the quotas that are present in employment has limited the company in bringing foreign workers within the country, which poses as a disadvantage for the company, as the local managers may not be able to communicate with the customers in a better manner, which may affect the brand (Snell et al. 2017). The increase in the rental by almost 9 percent within the country has reduced the percentage of the profits for the company, as they have to pay a high rent so that they can remain operational within the country (Mohamed Nasir 2016). The rise of competitors in the Singaporean market such as the The Coffee Bean has resulted in decreasing the sales for the company. The rival company is one of the major companies that are offering stiff resistance to Starbucks with respect to the price that the consumers need to pay for the coffee. This factor is also affecting the brand value of the company. Another major challenge that the company is facing is with respect to the increase in the cost of production within the market. The improvement in the standards of living of the customers has created an impact on the cost of production to be increased, which has reduced the margin of profit for the company (Orta et al. 2015). Brand positioning The company positions itself in the high price, better quality so that the target customers can get a better experience with respect to the coffee that is being provided to them. With respect to the customers who are coming within the store of the company, they require the best quality of coffee according to the price that is being set in the company. The company provides better in-store experience to the customers, as they hire the employees who undergoes rigorous process of training so that the customers can be satisfied (Paharia, Avery and Keinan 2014). This unique selling proposition (USP) helps the company in differentiating the products so that the company can gain a competitive advantage over the rival companies. The company provides better service to the customers such as free Wi-Fi connections and cozy environments so that the customers are willing to spend more time within the organization. This helps the company in building up of loyalty with the customers. This helps the company in selling more number of products, as the customers will spend more time within the store, which will help in increasing the profits of the company (Lee, James and Kim 2014). Brand identity The identity of the brand will help the company in creating the product in a distinguished manner so that the customers would be able to identify the product with the company. The identity of the brand helps the company in bringing the customers close to its products so that it can help the customers in purchasing the product from the company. The Starbucks Company has built up a better brand identity in the market, which has helped in bringing more number of customers in to its stores so that the profit can be increased (Susanty and Kenny 2015). The identification of the company can be done with the logo that the company uses, which shows the mermaid from the fictional character of Moby Dick. The mermaid is often represented as the best and most good looking girls in the world, which states that the coffee that is being produced by the company is the best in the world. The customers associate the logo with the brand, which helps them in getting a better brand experience when they visit the stores of the company (Robinson 2016). Brand communication The company communicates with the consumers through various methods such as advertising, publicity, proper usage of media, and promotion of sales. The company advertises its products through the print as well as through the electronic media. The company promotes its product extensively through the advertisements in television and newspapers and magazines, which helps the company in communicating with the customers. The launching of new products in the market are done by inviting the loyal customers so that they can taste the products on a priority basis, which helps the company in getting valuable feedbacks about the product (Cleff, Lin and Walter 2014). These feedbacks help the company in renewing the products as well so that it can suit the preferences of the customers. The promotion of the products of the company is done through loyalty cards that are provided to the customers so that they can get an additional discount on the products when the card is shown to the employees (Kang and Namkung 2017). The company also sponsors certain events such as charity events and recycling of waste products with the help of customers, which helps in spreading awareness among the local communities. This helps the company in communicating with the customers in a better manner, as they feel a part of the organization, which will help in associating the brand value with them. The company has an efficient public relations team, which helps them in maintaining a better relation with the customers as well as informs the customers about the latest products and services that are being offered by the company (Huang et al. 2014). Major characteristics The primary characters that will help the company in getting success in the market is the strategy that it will use in retaining and creating better customer chains in the market. The use of consistent branding has helped the company in communicating in a better manner with the customers by the identification of the logo of the company. The logo on the coffee cup helps the customers in associating any person who is carrying it, which means that there is a presence of the store in the nearby area (Cheng 2015). The use of the internet has been made in a customized manner by the company so that it can help the customers in getting a better experience from the brand. The web sites of the company has helped the customers is getting a better access to the accounts and check their reward points so that it can be redeemed when the customers may want it. The use of the videos in the website of the company helps them in educating the customers about the message that the brand wants to convey among the customers (Wu and Wu 2017). Another feature that the company uses is that it integrates the channels of media such as the customers receive mails and messages on their computers and phones respectively. The advertisements are visually oriented so that it can provide valuable information about the offers that are being given by the company. The content of the advertisement is more of educating the customers with the information rather than promoting the brand. The use of social media has also allowed the company to gain popularity among the customers. The company is present in websites like Twitter and Facebook, which has provided them the base to interact with the customers on a daily basis (Li 2016). The company provides a better mobile experience to the customers as well, as the company has its own application, which the customers can install in their smart phones and get to know about the products in a detailed manner. This helps the customers, as they do not need to visit the store to learn about the new product, as the information is available to them on their phones (Ronald and Amelia 2017). The presence of the application allows the customers to make the payments to the company without carrying the loyalty card, as the application automatically updates itself with the information (Voigt, Buliga and Michl 2017). The company keeps a separate entity for collecting the ideas that are being provided to them by the customers. The experience with respect to the brand is the development of the ideas that are being presented to the company by its customers as well. This helps the company in knowing the likes and dislikes of the customers and act accordingly so that the preferences of the customers can be given priority. The feedbacks that are provided by the customers help the company in designing better ideas with respect to the advertisements so that it can grab the attention of maximum number of people (Glowik 2017). Consumer based brand equity The brand equity of the company is closely associated with the understanding that is based on cognitive neuroscience, which helps the customers in making better decisions. It helps the company in measuring the elements that will help them in building loyalty among the customers. The equity of the brand and the loyalty of the customers are important because it plays an important role in establishing a personal bond that is emotional in nature with the customers. Brand loyalty is important for the company, as the customers who are loyal to the company will try to purchase the product from the same company repeatedly and will help in generating revenue for the company (Keller 2016). The assets and the liabilities of the company have to be linked with the customers so that it can help in building up the equity of the brand by linking the logo and the symbol that is being used by the company. The logo of the company helps in attracting more number of customers, which helps in having a positive equity of brand. The company needs to develop strong brand equity so that the consumers can know the product that the company is offering, which will help in affecting the consumption of the products that are being offered by the company (Christodoulides, Cadogan and Veloutsou 2015). Figure 1: Brand Equity of Starbucks (Source: Datta, Ailawadi and van Heerde 2017) The equity of the brand that is based on the consumers for the company is dependent on various factors such as the varieties that are being offered by the company to the customers with respect to the products and the ways in which the product is being served. The company provides its product based on the different locations where the store is located such as the product is mainstream within the city where the customers are known to prefer a particular type of product. The everyday customers of the company have a different requirement, which helps the company in serving them in a better way (Napoli et al. 2014). The other type of customers such as groups of friends or colleagues enjoys a different variety of product that may be fashionable in nature. These varieties that are being offered by the company helps in building the brand equity among the consumers, which further helps in generating better revenue by selling the products on a frequent basis (Han, Nguyen and Lee 2015). Brand exploratory Figure 2: Brand Equity model by Keller (Source: Keller 2015) Keller in the year 1993 mentioned that brand equity helps in attracting the attention of the managers and the researchers who are concerned with the market in developing intangible assets for the company in a better manner. The equity of the brand can be classified in to different perspective such as from the perspective of finance, customers and employees. The customer based equity of the brand is based on the psychology of the customers and is cognitive in nature (Harrington et al. 2017). This is a dominant character, which is thoroughly studied by the market researchers so that it can help in developing better products for the company and increase the profits of the company. The concept that is related to the equity of the brand based on customers helps the company in making better decisions regarding the selling of the products, which will help them in grabbing the attention of the customers. The concept becomes positive in nature when the company feels that the customers favor t he company and is well associated with the products that the company is providing to them. The positive attribute of brand equity based on customers help the company in increasing their revenues in the longer run along with the willingness of the customers to try the different Medias that the company uses in advertising their products (Keller 2015). This helps the company in setting a competitive price to its products so that it can sell in a better manner within the market. The equity of the brand is created on the basis of the closeness that the company have with its customers, which helps in affecting the sales of the product offered by the company. The association of the customers with respect to the company according to Keller depends on the information that is provided to the customers with respect to its price and the attractive packaging methods, which is used for the product. Apart from this, the use of the imagery that is identifying the type of customers who will be using the product will help in selling the product in a better manner. Another important feature is the usage imagery, which states the situation in which the customers are likely to use the product that is being offered by the company. The company also provides the services at a faster pace for the customers who have issues with respect to time, which helps in providing a greater impact on the necessity of the product for the consumers (Keller 2014). The association of the brand with the customers helps the companies in rising above the competitive brands that are present in the same market, as the choice of the customers are more inclined towards the particular brand. This helps the company in gaining a Unique Selling Proposition, which helps them in attaining more number of customers so that the product can be sold in a easy manner (Sheng and Hartono 2015). The Starbucks Company tries to raise the awareness of its products within the customers by choosing different media that will help the customers in knowing about all the products that the company offers. It helps the company in keeping its customers up to date so that it can help in generating better revenues for the company, as the chances of purchasing the products will increase to a great extent. The company takes the help of its mobile application that it has developed so that the customers can be educated in a better manner about the products of the company. The customers on installing the application can view the ingredients that are used in making a particular product so that they can place their order according to their level of satisfaction. The design of the logo of the company helps the customers in associating themselves with the product that the company offers to its customers. The use of the social media on an extensive manner by the company has helped in reaching the c ustomers in a better manner so that they can get to know about their products (Keller and Brexendorf 2016). This activity along with the invitation that is sent out to the loyal customers during the launching of the new products helps the company in getting better reviews about the product from the customers. The feedbacks that are provided by the customers helps the company in designing their products according to the preferences of the customers, which will help in selling of the products in an efficient manner (Harrington et al. 2017). The performance of the company is good in the market, as it uses the latest technologies that are available in the market to communicate with its customers in an effective manner. The use of the methods of communication helps the company in interacting and associating the brand in a better way with the customers. The use of the marketing tools such as advertisements helps the company in presenting their products in a better manner to the customers (Han, Nguyen and Lee 2015). The company maintains a strong performance in the market because of the extensive communication pattern that the company uses to educate the customers about the products. The use of the advertisements both print and electronic helps the company in managing its brand in a better way among the customers. The resonance of the brand is good in the market, as more number of customers is being able to purchase the product without taking the suggestions from the employees, which shows that the customers are familiar with the products that are being offered to them. The use of the extensive advertisements has helped the company in raising awareness among the customers, which has helped them in increasing the sales of the products (Robinson 2016). The customers of the company are now well versed with all the products, which helps them in efficiently making the decisions in choosing the right product at a given period. The use of the mobile application has helped the customers in educating themselves about the ingredients that are being used in the product and the absence of the loyalty cards that are provided by the company whenever they make a purchase. The points those are present in the loyalty card helps the customers in getting additional discounts from the company at the time of the p urchase, which helps in promoting the brand (Napoli et al. 2014). Recommendations The manager of the company has to improve the brand equity that is based on the customers, as it will help in increasing the loyalty of the brand among the customers. The customers will be able to feel that they are more loyal towards the brand if the managers of the company try to achieve greater equity by providing some of the customers with a smaller amount of shares of the company. The company will be less vulnerable in the competitive market if it tries to increase its brand equity in a positive manner, which will prevent the customers from trying out the other companies that deals with the similar products as of Starbucks. The recession period that the market may currently face will not create a negative impact on the company, as with the increase in the brand equity, the customers will rely upon the products that are being offered by Starbucks. The managers of the company through the means of effective communication methods will be able to increase the positive side of the brand equity among the customers, which will enable the company to maintain a premium price in the market than the rival companies. The reaction of the customers has to be inelastic in nature, which will not affect the increase or the discounts that are being provided by the company. The inelastic nature of the responses from the customers will help in increasing the prices of the products while the elastic response from the consumers will help in decreasing the prices. The managers of the company needs to evaluate all the necessary communication tools that are available within the market so that it can help in creating a positive image about the brand, which will be beneficial for the company in the long run. The advertisements that will be made by the company needs to have a better reach among the market so that the customers will be able to associate t he brand with themselves, which will help in increasing the equity of the brand among the customers. The positive equity of the brand among the customers will help the company in licensing its products in the market, which will restrict the competitive companies in copying the product and offering it at a lower price. It will help the company, as the customers will be loyal towards the brand, which will help in increasing the sales of the company and help in making better profits. The managers of the company will be able to introduce new products in the market, which will help in increasing the chances of extending the brand among the customers. The logo of the company needs to be advertised in a better manner by the managers so that it can help in retaining the customers and they can associate with the brand on seeing the logo. Reference List Boone, C., 2017. In the News: An Exploration of Starbucks and the Media. Cheng, Y.T., 2015. The Attraction of the Mermaid: The Preference for Starbucks Coffee than Mr. Brown and Dante Coffee. Christodoulides, G., Cadogan, J.W. and Veloutsou, C., 2015. Consumer-based brand equity measurement: lessons learned from an international study.International Marketing Review,32(3/4), pp.307-328. Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Cleff, T., Lin, I.C. and Walter, N., 2014. Can You Feel It?-The Effect of Brand Experience on Brand Equity.IUP Journal of Brand Management,11(2), p.7. Datta, H., Ailawadi, K.L. and van Heerde, H.J., 2017. How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3), pp.1-20. Glowik, M., 2017. 4.7 Case study: Starbucks.Global Strategy in the Service Industries: Dynamics, Analysis, Growth, p.156. Han, S.H., Nguyen, B. and Lee, T.J., 2015. Consumer-based chain restaurant brand equity, brand reputation, and brand trust.International Journal of Hospitality Management,50, pp.84-93. Harrington, R.J., Harrington, R.J., Ottenbacher, M.C., Ottenbacher, M.C., Fauser, S. and Fauser, S., 2017. QSR brand value: Marketing mix dimensions among McDonalds, KFC, Burger King, Subway and Starbucks.International Journal of Contemporary Hospitality Management,29(1), pp.551-570. Huang, H.C., Chang, Y.T., Yeh, C.Y. and Liao, C.W., 2014. Promote the price promotion: The effects of price promotions on customer evaluations in coffee chain stores.International Journal of Contemporary Hospitality Management,26(7), pp.1065-1082. Kang, J.W. and Namkung, Y., 2017. The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks.Journal of Hospitality Tourism Research, p.1096348017727057. Keller, K.L. and Brexendorf, T.O., 2016. Strategic Brand Management Process.Handbuch Markenfhrung, pp.1-22. Keller, K.L., 2014. The Brand Report Card.JWI 518: Marketing in the Global Environment Strayer University Online, p.47. Keller, K.L., 2015. Brand development processes and planning.The future of branding, pp.149-176. Keller, K.L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), pp.1-16. Lee, J.L., James, J.D. and Kim, Y.K., 2014. A reconceptualization of brand image.International journal of business administration,5(4), p.1. Li, X.L., 2016. Price Analysis Under Production Differentiation in Green Coffee Markets. Mason, A., Cole, T. and Goza, N., 2017. Starbucks: A Case Study of Effective Management in The Coffee Industry.Journal of International Management Studies,17(1). Mohamed Nasir, K., 2016. Boycotts as moral protests in Malaysia and Singapore.International Sociology,31(4), pp.396-412. Napoli, J., Dickinson, S.J., Beverland, M.B. and Farrelly, F., 2014. Measuring consumer-based brand authenticity.Journal of Business Research,67(6), pp.1090-1098. Orta, M., von Feigenblatt, O.F., Lemus, E. and Rivero, O., 2015. Starbucks Corporation: Leading Innovation in the 21 st Century.Journal of Alternative Perspectives in the Social Sciences,7(1). Paharia, N., Avery, J. and Keinan, A., 2014. Strategic Brand Positioning to Increase Value. Robinson, K., 2016. The Role of Brand Personality in Franchise Business: A Comparative Study of Starbucks Roberts Coffee. Ronald, R. and Amelia, A., 2017. Determinant of Customer-Company Identification (CCID) of Starbucks in Indonesia. Sam, Y. and Cai, Y., 2015. A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks.International Journal of Management and Business Research,5(3), pp.207-214. Sheng, M. and Hartono, R., 2015. An exploratory study of knowledge creation and sharing in online community: A social capital perspective.Total Quality Management Business Excellence,26(1-2), pp.93-107. Snell, S.A., Snell, S.A., Lemley, A., Lemley, A., Snell, S.A., Snell, S.A., Yemen, G. and Yemen, G., 2017. Starbucks: Schultz Back in the Brew.Darden Business Publishing Cases, pp.1-18. Susanty, A. and Kenny, E., 2015. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.ASEAN Marketing Journal, pp.14-27. Voigt, K.I., Buliga, O. and Michl, K., 2017. Globalizing Coffee Culture: The Case of Starbucks. InBusiness Model Pioneers(pp. 41-53). Springer International Publishing. Wu, H.C. and Wu, H.C., 2017. What drives experiential loyalty? A case study of Starbucks coffee chain in Taiwan.British Food Journal,119(3), pp.468-496.

Boys And Girls Essays (1050 words) - Boys And Girls,

Boys And Girls In her story, Boys and Girls, Alice Munro depicts the hardships and successes of the rite of passage into adulthood through her portrayal of a young narrator and her brother. Through the narrator, the subject of the profound unfairness of sex-role stereotyping, and the effect this has on the rites of passage into adulthood is presented. The protagonist in Munro's story, unidentified by a name, goes through an extreme and radical initiation into adulthood, similar to that of her younger brother. Munro proposes that gender stereotyping, relationships, and a loss of innocence play an extreme, and often-controversial role in the growing and passing into adulthood for many young children. Initiation, or the rite of passage into adulthood, is, according to the theme of Munro's story, both a mandatory and necessary experience. Alice Munro's creation of an unnamed and therefore undignified, female protagonist proposes that the narrator is without identity or the prospect of power. Unlike the narrator, the young brother Laird is named ? a name that means lord ? and implies that he, by virtue of his gender alone, is invested with identity and is to become a master. This stereotyping in names alone seems to suggest that gender does play an important role in the initiation of young children into adults. Growing up, the narrator loves to help her father outside with the foxes, rather than to aid her mother with dreary and peculiarly depressing work done in the kitchen (425). In this escape from her predestined duties, the narrator looks upon her mother's assigned tasks to be endless, while she views the work of her father as ritualistically important (425). This view illustrates her happy childhood, filled with dreams and fantasy. Her contrast between the work of her father and the chores of her mother, illustrate an arising struggle between what the narrator is expected to do and what she wants to do. Work done by her father is viewed as being real, while that done by her mother was considered boring. Conflicting views of what was fun and what was expected lead the narrator to her initiation into adulthood. Unrealistically, the narrator believes that she would be of use to her father more and more as she got older. However, as she grows older, the difference between boys and girls becomes more clear and conflicting to her. Her first experience with this was when a salesman stopped by one day. In the midst of working for her father, she was introduced as her father's new hired hand, but the salesman, instead of smiling benevolently, remarks I thought it was only a girl (425). Being at the 'tomboy' stage, and implying, by the use of 'stage' that the condition is a temporary one that all right-thinking, demurring girls will outgrow, the narrator is once again confronted with the conflict of gender stereotypes. She shows no intention of putting away childish androgyny, but rather, shows an increased desire and ability to do a man's job ? a tendency that disturbs her mother. It is at this time, that the mother, good intentionally shackles her daughter to her correct place in the world to prepare her for stereotypes later on in life. However, after talking with her mother, the narrator realises that she has to become a girl; A girl was not, as I had supposed, simply what I was; it was what I had to become (427). Here, the narrator realises that there is no escape from the pre-determined duties that go along with the passage of a child into being a girl and a girl into a woman. Knowing that she is expected to become a girl and conform to society's beliefs and norms, she expresses her desire to rebel against what is expected. As with initiation, it is unknown what is lying ahead, but it is known that one must conform to the expected nomenclature, or face societal ridicule. As for example, when the narrator's grandmother is visiting, she explains the do's and don'ts of being a girl, Girls keep their knees together when they sit down (427). However, the narrator expresses her resistance by continue to do things against the norm, thinking that by such measures [she] kept [herself] free (427). Now exposed to what she must become, the narrator's freedom is killed. In many ways, this loss of innocence and freedom can be compared to the horse that her father raised. In making an effort to aid in the escape of Flora,

Lawrence M. Lambe - Profile of the Famous Paleontologist

Lawrence M. Lambe - Profile of the Famous Paleontologist Name: Lawrence M. Lambe Born/Died: 1849-1934 Nationality: Canadian Dinosaurs Named: Chasmosaurus, Edmontosaurus, Euoplocephalus, Styracosaurus About Lawrence M. Lambe The 1880s and 1890s, when Lawrence M. Lambe made his major discoveries, were the dinosaur equivalent of the Gold Rush. The existence of dinosaurs had only recently been proposed (though their fossils had been known from time immemorial), and researchers all over the world rushed to dig up whatever they could. Working for the Geological Survey of Canada, Lambe was responsible for unearthing the famous fossil beds of Alberta, which yielded a huge number of previously unknown genera (many of which were hadrosaurs and ceratopsians). As a mark of the esteem in which he is held by other paleontologists, the hadrosaur Lambeosaurus was named after Lambe. As befitting their size, dinosaurs tend to overshadow Lambes other achievements in paleontology, which arent nearly as well known. For example, he was a noted specialist in the prehistoric fishes of the Devonian period, and had a keen interest in extinct insects as well; he also named the common Canadian fossil crocodile Leidysuchus after another famous American paleontologist, Joseph Leidy.

INDUSRIAL RADIOGRAPHY Research Paper Example | Topics and Well Written Essays - 750 words

INDUSRIAL RADIOGRAPHY - Research Paper Example Non destructive testing is a special technique for observing products or materials for any internal defect. Since X Rays and Gamma rays have huge capability to penetrate into the material with a non destructive effect therefore the above two radiations are used for the reason of non destructive testing. The inception of industrial radiography is tracked back to 1895 when X-rays were discovered from a discharge tube by the collision of cathode rays on anti-cathode material. This was the first hallmark when type of electromagnetic radiations was discovered, then after the phenomenon of radioactivity was too comprehended. Then both X-rays (by product of action of cathode rays on anticathode material) and Gamma rays (exhibited from radio active material) are used for industrial applications. In the early stages radium was used for gamma rays in industries however with the discovery of new isotopes of Cs (Cesium-137) and Co (Cobalt-60), the usage of radium was decreased and replaced with new discovered isotopes. However industrial radiography should not be confused with nuclear physics (i.e. bombarding radiations to split an atom into daughter components). Industrial Radiography specifically deals with the analysis on industrial products and materials. 1. Important Applications Of Industrial Radiography Industrial radiography is used for different testing purposes in industries. The applications vary from analyzing defects in products, analyzing the strength of materials after a post assembly operation, air port security, cargo scanning etc. Usually welds on pressurized pipes, vessels, structures and containers are tested on vast scale in industries through industrial radiography. Moreover metal surfaces, machined parts and metal walls are usually tested from radiography. In addition to the above usages ceramics that are utilized in aerospace and aviation industries are tested on regular basis through industrial radiography. Through industrial Radiography anything c an be graphed easily whether it’s a solid flat, curved or any other formed material. For pipes’ weld testing, a radiographer placed the radiographic emitting source inside the pipe while on outer side of the pipe the weld area is covered with a film so that radiographic patterns can be recorded. The penetrated radiations will pass through the weld and it will identify about any defect that might be left in the weld through the traces left on film. However it should be highly considered that the direction of the beam must be normal to that of the surface that is targeted for radiography. The use of industrial radiography is growing; all non-intrusive products in Cargo are also checked by a special X-ray machine. Further studies are in progress to devise any new advancement such as dual energy X-ray radiography in order to optimize this technology in more productive manner. 2. Medical Radiography Medical radiography is a medical diagnosis tool that uses the radiographic radiation to radiograph the patient’s physical and internal skeleton structure. Medical radiography uses both ionizing radiation and non ionizing radiation. There are few hazards that are associated with ionizing radiation to the human body. There are different ways of reducing these dangerous hazards. The level of exposure of these radiations is actually the main concern; level of exposure can be kept down by decreasing time in radiographic exposure to human

Heroin addiction Vs cancer support groups Term Paper

Heroin addiction Vs cancer support groups - Term Paper Example Their curiosity has given rise to a culture where people strive to help one another in any way they can. Social dealing and networking is one of the most fundamental ways in which people gain knowledge and awareness about common issues and learn how to deal with them. One such form of social networking is a support group. Support groups are such organizations or agencies that help people suffering from a common condition (usually disease) deal with their condition (Hunter, 2011). Support groups offer help to the needy both personally through appointments, and generally on-line. Preference of forum: There is considerable difference between the preference of forum for the support group between the Cancer patients and the Heroin addicts. Cancer is a disease that may be acquired because of any reason without the personal involvement or fault of the patient in his/her condition. There is generally, a lot of respect for Cancer patients in the society and they are looked at with sympathy an d affection. The case is not alike for Heroin addicts. Heroin addicts are visualized as useless members of society and are looked at with hatred. They are known as the cause of frustration and various social upsets in the society. People tend to keep their children away from the company of Heroine addicts. Many Heroin addicts are socially excluded. The society does not accept them.

Urban Legends Essay Example | Topics and Well Written Essays - 2250 words

Urban Legends - Essay Example It also evaluates how our lives change throughout adulthood when these legends disappear. †¦Modern folklore believed to be true by the people who preach about them†¦ [An urban legend is] an incredible story that may be true or false but gets exaggerated by the people who tell the story. As the story grows older, the more unbelievable the story becomes...Urban legends are a way for people to try and explain the unexplainable. Every culture has their own urban legends that people create. The stories carry their own traditions as they are passed down to later generations (Smith, Smith and Bobbitt, 2008, p. 93). Urban legends originate for a number of reasons. They may have been propagated as an explanation for unexplainable phenomena, as a fun addition to festivities, as a consolation for tragic events, as a way of inculcating certain morals and values, or merely as a creative release. Whatever the reason be, the fact is that these are lies. In most cases, those who propagate these stories know them for false. The questions that emerge here are – is it ethical to spread stories that we ourselves know are false? Is it right to lie to small children about the existence of characters such as Santa Claus and the Tooth Fairy? Is it valid to justify those lies by believing that they serve a fun or moral purpose? These questions continue to be a matter of debate. In early childhood, we live a magical time. We grow up listening to fairy tales, tales of dragons and brave princes. Our festivities, especially Christmas time, are immersed with hoards of expectations from Santa Claus and fun with the Easter Bunny. We grow up idolizing the characters we hear stories of. As children, we do good and avoid bad because we know Santa Claus will get us what we want. Gifts appearing miraculously under the Christmas tree, stockings left overnight filled with candy from Santa,

Dufays Nuper Rosarum Flores Analysis

Dufays Nuper Rosarum Flores Analysis Guillaum Dufay [Dufay] is described in Guillaume Dufay and the early Renaissance-Howard Mayer Brown as the greatest of the early 15th-century Burgundian composers and one of the great figures in the history of western European music. He is credited as being mainly responsible for initiating the Renaissance [meaning rebirth] in music. Nuper rosarum flores is among the most spectacular musical creations of the period. Giannozzo Manetti, who was a politician, described the first performance of Du Fays Nuper rosarum flores as follows- ...it seemed as though the symphonies and songs of the angels and of divine paradise had been sent forth from Heaven to whisper in our ears an unbelievable celestial sweetness [The Renaissance Idea of Wisdom. by Eugene F. Rice, Jr.] In this essay I will discuss the musical background, function and characteristics of Dufays Nuper rosarum flores. Background In order to understand the musical background of Nuper rosarum flores it is necessary to examine the composer and his music. Dufay was born in 1397 and raised by his mother. It is not certain whether he actually ever knew his father but it would seem that his father was not involved in his life. Dufay spent his early life in Cambrai living with a relative who was a canon of the Cambrai Cathedral, which is situated in Northern France. He became a choir boy at aged 12 and his musical talents quickly impressed. By 1418 he was already a priest and a sub-deacon. In 1428 he joined a papal choir, which was considered a great honour and was one of the highest positions for a musician during the fifteenth century. It is right to recognise that most 15th Century composers were trained as choir boys and many Cathedrals and chapels taught not only singing but also music theory, grammar, mathematics and other subjects. This was only the privilege of men as women did not have such an opportunity. Whilst some Nuns and Novices in convents did receive some musical instruction only a very few were ever regarded as distinguished composers. [ Music in the Renaissance -The History of Modern Music] Dufay quickly became a well-known and much respected composer. He travelled frequently across Europe spending a great deal of time in Italy introducing him to perhaps the most advanced musical thinking of his time which influenced much of his writing. He was Chapel master between 1433-35 and again 1437-39 at the Court of Amadeus VIII, King Duke of Savoy. In 1439 a Church council deposed the then Pope and elected Amadeus as Pope. Dufay escaped from the conflict this created and returned to his principal home in Cambrai where he was ultimately appointed Canon of the Cathedral. [ England and Burgundy in the 15th Century, a History of western Music-J Peter Burnholder, Donald Jay Grout Claude Palisca] Dufays musical background enabled him to write a lot of relatively short sacred pieces, in Latin, the function of which was to accompany the liturgical service of the Mass as well as a number of longer and more detailed motets especially dedicated to the Virgin Mary resembling chant. Many musicians and historians suggest that his most impressive and most complex compositions were his isorhythmic motets which were written for a particular historical occasion or a grand occasion like the wedding of a prince; the signing of a peace treaty; or as was the case with Nuper rosarum flores [The Rose Blossoms] the dedication of a Church. Nuper rosarum flores is seen by many musicologists and historians as a truly brilliant isorhythmic motet. Simply explained the definition of an Isorhythm [Greek for the same rhythm] is a musical technique that arranges a fixed pattern of pitches with a repeating rhythmic pattern and a Motet is an unaccompanied choral work. The isorhythmic motet was intended to be sung as part of the church service. According to McComb, Todd M.- Guillaume Dufay (1397-1474) A discography. During his lifetime Dufay completed seven masses, 28 individual Mass movements, 27 hymns, 22 motets (13 isorhythmic), in addition to a variety of additional pieces from plainchant to secular pieces, all of which were spectacular. Before he died Dufay wrote a Requiem mass [now said to be lost] to be sung at his funeral and asked for the best singers from the cathedral sing his motet Ave regina caelorum [Hail, Queen of Heaven] to him on his deathbed. By the time of his death in 1474 Dufay was an extremely wealthy man. He was buried in the chapel of St. Etienne in the cathedral of Cambrai. His portrait was carved onto his tombstone which is now in a museum in Lille. His music survives because nearly 100 manuscripts were copied in Europe between 15th and 16 the Century to preserve them. Had that not have happened his works would have been lost as existing only in his mind. Thankfully in the late 19th and early 20th Century Dufays music was revived and many of the works were edited and transcribed into modern notation and published again for future generations to enjoy. [Guillaume Dufay and the early Renaissance-Howard Mayer Brown] Function The particular function for which Nuper rosarum flores was commissioned was the consecration of the Cathedral della Santa Maria del Fiore in Florence. The piece was written by Dufay especially for this grand occasion and it was probably the first piece of music that greeted Pope Eugene IV as he entered the Cathedral as the piece forms part of the Introit (Latin for entrance) for the commencement of the Mass and used as the clergy process into the church and up to the High alter. In fact, the two tenor voices support the whole structure of the piece which is based on a Gregorian cantus firmus melody which was historically used for the consecration of most Christian churches. The piece, Nuper rosarum flores is a plea to St. Mary of Flowers [as the Virgin Mary was known by the population of Florence], by offering the church to her and asking for her perpetual intercession for her Florentine people. It is widely thought that the dimensions and musical structure of the motet was composed by Dufay with direct reference to the precise measurements and proportions of the cathedral dome, which was designed by Filippo Brunelleschi, one of the most famous architects and engineers of the Italian Renaissance. These proportions have been described in this named web based reference as sacred geometry. (AmaranthPublishing.com/dufay) In order to ensure that the piece would meet the high expectation for the function for which it was commissioned, Dufay had to carry out a lot of historical research so that it would work in a modern setting. It would appear that he did this by joining the musical ideas of the Middle Ages with those of the Renaissance and ancient Greece to produce a totally unique piece of music, rather like Brunelleschi had achieved with his dome design, namely to design the dome in a traditional but modern way for that time period. Characteristics The characteristics of Nuper rosarum floreis that of an isorhythmic motet. As stated above an isorhythm composition is one in which a musical technique has a musical arrangement that has a fixed pattern of pitches with a repeating rhythmic pattern. In Nuper rosarum floreis the repeats are in different meters. As Dufay had decided to mix the traditions of the Middles Ages with the ideas of the Renaissance and Ancient Greece this style produced a piece that is seen as more progressive rather than structured. The voices become more and more independent as the piece progresses, unlike in earlier periods where the pieces were heavily structured and had to keep to a certain time signature. It was deliberately notated so that the music increased in volume and therefore did not rely on the structure for this increase. As there are no dynamics on the score the singers had to put in the dynamics themselves. The two tenor parts both still use the original notation of the Gregorian Neumes whilst the Triplum and Motetus use the new notation of crotchets and minims. It is easy to see why there is continued reference to the architecture of the dome when one examines the characteristics of Nuper rosarum floreis because Dufays way of writing re fers back to the old and incorporates the new just like the design for the building the dome on the Cathedral. Nuper rosarum flores is a mensuration canon which means that the main melody is accompanied by one or more imitations of that melody in other voices at different speeds. Accompanying voices may enter simultaneously or successively, as in Le Ray Au Soleyl by Johannes Ciconia,circa late 14c [Harvard anthology of music-Harvard University press 1949]. A very good example can be found in Josquins Agnus Dei [fig 1] each voice sings the same music but at different speeds. This is achieved as follows; the slowest voice is that found in the middle, the lowest voice sings the same music but at twice the speed of the slowest and the highest voice sings the same music at three times the speed of the slowest. This allows the upper voices to move more freely and in a way that can easily be heard. [fig 1 Josquins Agnus Dei] The name for the rhythmic patterns found in Nuper rosarum flores is taleas. A taleas is a freely invented rhythmic pattern which repeats each time in a different meter. The meter is probably better known as the time signature. The rhythm repeats four times and is twenty eight primary measures long. While many might say that the isorhythm was common in the fifteenth century, especially for large occasional pieces, it is also correct to say that music styles were changing rapidly in the 15th century. Another characteristic of this piece is that there are two tenor lines. Each has different rhythmic patterns which retain their own rhythms each time they are repeated. Tenor 1 has 14.5 measures of rest while Tenor 2 has 14 measures of rest. The tenors do not sing at the same time as the upper voices. Here Dufay is displaying the use of contrasting textures. The upper voices are fast moving while the tenors are slow moving. There is an exact balance of the two sections. The duets last 14 primary measures as do the full voices. These contrasting textures became an essential development of the Renaissance and Baroque periods. These full voiced sections were described as tutti [Howard M Brown Music in the Renaissance (1986) ] reflecting the progressive quality of the music of the seventeenth century and later. Another characteristic is that the piece involves the technique referred to as isomelic. Isomelic is a general term identifying reappearances of the same or similar melodic material in the upper voices at corresponding locations with respect to the divisions of the tenor. [Samuel E Brown, Jr New Evidence of Isomelic Design in Dufays Isorythmic Motets (Journal of the American Musicological Society  © 1957] Dufays musical style was without doubt unique and the composition of Nuper rosarum flores was complex and it is here where it was believed that the proportions in which the repeats were written represented the structure of the cathedral. This is where once again music and architecture meet. Having said that not all historians share the view of the association between Nuper rosarum flores with the cathedral dome. The musical piece acquired renewed interest as recently as 1973 as the result of the discovery by Charles Warren of a strong connection between its musical structure and the dimensions and proportions of the new Cathedral arguing that the unique set of ratios of the piece corresponded to the large-scale architectural dimensions of the Cathedral i.e the nave, crossing, apse, and dome. However, this view was not widely accepted and in an article in 1993 by Craig Wright he suggests that the piece more accurately reflects the mystical numbers of Solomons Temple whose overall length, length of nave and sanctuary, and height were 60:40:20:30 cubits [ the durational ratio is 6:4:2:3 in the piece] Another article written in an attempt to restore Warrens theory was written by M. Trachtenberg and found in, Architecture and Music Reunited: A New Reading of Dufays Nuper Ros arum Flores and the Cathedral of Florence, Renaissance Quarterly 54 (2001), 740-775. Thus the mystery continues. Conclusion Dufays music defined the central style of the music of the 15th century. He changed the overall sound by the use of four voice textures, a defining moment being the performance of Nuper rosarum flores at the consecration of Florence Cathedral. He lived in a period of great musical change in Europe. Dufay, in many respects, paved the way for future composers to use greater imagination and ingenuity in musical composition. (Ogan, 2001) Charlotte Lynch 26th October 2010.

Philosophy of Music Education Essay -- Music Instrumental Essays

Philosophy of Music Education Music is a basic part of everyday life. What makes music unique is its ability to create an emotional response in a person. A music education program should develop the aesthetic experience of every student to its highest potential. Aesthetics is the study of the relationship of art to the human senses. Intelligence exists in several areas, which includes music. The concept of aesthetics allows us to see into ourselves, which in turn helps the development of the intelligences. Not only are these intelligences brought up greatly in music education, but they can be transferred to other areas as well, allowing students to grow more through their other subjects. My philosophy of music education is committed to offering a comprehensive program of Music Education to all students, at all levels who want to participate in musical study. The emphasis will be upon daily music education as it is developed in the classroom, through performance, and in the belief that students best learn to understand and appreciate music by active involvement in music. The job of a music educator is to foster an environment where everyone can succeed in music. Students have the ability to grow and to be a part of a team through their participation in group activities. We must encourage the growth of students within our music education program, not just as musicians but also as individuals.Instrumental Music For Special Learners This article ...

Psyc 305 Exam #1 Study Guide

PSYC 305 Exam #1 Study Guide Defense Mechanisms: help ego deal with anxiety (Ego cannot handle the conflicts between ID and superego. ) * Rationalism: plausible, but false reason for action * â€Å"I needed to break up with my boyfriend for his own good. † * Sublimation: socially productive displacement * â€Å"I’ll just go to the gym. † * Projection: ascribing own impulses to others * â€Å"He hates me. † * Denial: refusal to acknowledge the impulse * â€Å"I don’t hate my ex. † * Intellectualization: clear, undistorted recognition of impulse over explained and with emotion removed * â€Å"I always have trouble with relationships† Repression: impulses or experiences kept unconscious * â€Å"I feel nothing towards him. † * Isolation: cutting off thoughts related to occurrence * â€Å"I never think about him. † * Identification: merging ones identity with someone else * â€Å"I want to be just like that bully. † * R eaction Formation: transform impulse to the opposite * â€Å"I love my father so much. † (LOVE/HATE) * Displacement: impulses toward another activity * â€Å"What a bad day, I hate my boss and my job, punch hole in wall. † Freud’s Psychosexual Stages (oral – anal – phallic – latency – Genital) * Oral * Birth to age 1 Focus on mouth and feeding * All ID, all the time * From passive > active * Oral fixation * Passive, overly optimistic, dependent * â€Å"Experiencing through the mouth† * Traits: passive dependent, oral aggressive, oral erotic * Anal * Sphincter muscle * Age 1 – 3 * Experiencing through elimination and retention * Excreting – toilet training, ego development * Anal fixation – orderliness, parsimony and simplicity, obstinacy and stubbornness * Traits: passive aggressive, paranoid, compulsive, messy/disorganized, stubborn/stingy * Phallic * Age 3 – 5 * Focus on genitals and masturbation S uccessful passage leads to development of the superego * Solid understanding of the opposite sex * Fixation – immature super ego, pore sex-role typing, sexuality issues * Genitals * Seen in noticing genitals and sex differences, special attention to opposite sex-parent * Narcissistic, arrogant, vane * Oedipus conflict * Boys develop sexual feelings for their mothers and want to replace their dad * Castration anxiety: fear that dad will cut off son’s penis as revenge * Resolved when boy decides to follow in dads footsteps * Electra Conflict * Penis envy: girls feel inferior when they realize they do not have a enis, blame mom * Decides to seduce dad for revenge * Seduction hypothesis: real incest between father-daughter. Revised: fantasy only * Conflict resolved when girl learns to indentify with mother * Latency * Age 5 – puberty * Nothing much going on –ID, ego, superego already developed * Genital * Starts at puberty * Sexual satisfaction from opposite sex * Development of adult sexuality * Proper resolution if no past fixations Freud’s Topographic Model (iceberg) 3 components 1. Conscious mind: aware, accept, identify 2. Unconscious mind: can be brought to awareness readily 3. Preconscious mind: repressed. * ID Unconscious * Preverbal * Source of our instincts and passions * Infant * Driven by pleasure principle * â€Å"Innocent child that doesn’t know any better† * Primary process * First to develop * Libido: sexual energy * Eros: life instinct * Thanatos: death instinct * Balances sex and aggression * Satisfy urges, reduces tension * Seeks pleasure * Ego * The mostly conscious part of the mind * Balances or goes between id, superego and reality * Grows out of the id (ego is shown first even though id exists first) * Face the real world * Understands reality * Decision maker between id and superego * Secondary process/future Second to develop * Brings unity to personality * Reality principle * Superego * Int ernalization of parental images and rules * Includes â€Å"thou shalts† (ego ideal) and â€Å"thou shalt nots† (conscience) * Rules and restrictions of parents/society * Third to develop * Rules and morals of society * Guilty * Phrenology: theory that personality characteristics could be determined by reading the bumps on the skull. (Franz gall) * Localized thinking, feeling and personality in the brain * Attempted to be scientific in explaining characteristic behavior * Fostered scientific debate about the nature and causes of personality Person Metaphors (as a†¦) * Animal: * Respond to reward, punishment * Can be prisoner of its biology * Scientist: * Seek the truth * Try to understand the world by making/testing theories * Actor: * Idea of life as drama (roles) * Writing/acting out scripts * Backstage/onstage * Pathology as role confusion * Computer: * Hardware & software * Data * Programs needing to be debugged * Input > output * Machine: * Causes & effects * Snake biting then developing a fear of snakes * System (ecosystem) * Interconnecting living parts * Self-regulation toward homeostasis * Little changes can have big effects Homeostatic level * Avoid anxiety/fear * Pilot * The self * Being in the drivers seat, steering towards goals * Personality: 1. The stylistic aspects of how we think, feel and act and motives implied by these that make us agreeable or to live with (Dollinger). 2. The underlying causes within the person of individual behavior and experience (Cloninger). * 3 D’s 1. Description: how do we describe people? a. Traits > measures characteristics on continuous scales factors > measures an individuals characteristics based on a group of related traits types > putting people into categories 2.Dynamics: How do our personalities influence our behaviors and motivation? 3. Development: what determines our personality? * Idiographic: looks at the characteristics of a single individual * Individual, one person, different traits * Nomothetic: comparing one person to another * Group of people, one trait in different people * Assessment 1. Interviews (value interactive and subjective approach) a. Unstructured i. Clinical Judgment b. Structured ii. Training, reliability/consistency c. Both should involve empathy, warmth and concern 2. Questionnaires (large sample, need good norms, value efficiency and objectivity) d.General or specific e. Obvious or subtly f. Logically keyed (theory) g. Empirically keyed (what items correlate with) 3. Objectivity: Keeps things standardized and eliminate interviewer bias 4. Subjectivity: Assess your â€Å"feel† for who the person is and the informers reliability in answering. * Reliability: the consistency of response to a psychological assessment (standardization) * Consistency/stability * Questionnaire producing consistent results from time one to time two * Validity: the extent to which an assessment device measures what it is intended to measure * Really measu res what it claims to measure Predictive Validity: how well a test score predicts future behavior * Does a test predict a behavior that the researcher accept as a criterion for the construct being measured * Content Validity: How well the individual items relate to measured construct (face validity) * Test – retest reliability, alternate forms * Correlation * An observational method * Looks for associations between two psychological constructs * Social support and depression * Yields a number representing the degree that two constructs are associated with each other * Coefficient Pearson’s r statistic * Range -1 to +1 * -1 = perfect inverse relationship * 0 = no mathematical relationship * +1 = perfect positive relationship * Limitations * Can’t determine cause and effect relationships * Can only conclude that one or more variable are associated with each other * Good enough if goal is prediction only * Independent Variables: the variables that are manipulated. * Dependent Variable: not manipulated but measured for possible change effects.

The Importance of Personal Therapy on Psychotherapy Students

The Importance of Personal Therapy on Psychotherapy Students Abstract This pilot study investigate the attitudes of trainee therapists towards the current fifty hours of mandatory personal counselling needed for completion of their studies at diploma level. It determines whether it should be more or less, and what else would be beneficial in becoming a counsellor or psychotherapist. In this study, ten students of psychotherapy completed a questionnaire. This questionnaire comprised of eight quantitative Likert questions, and two qualitative questions.Advertising We will write a custom research paper sample on The Importance of Personal Therapy on Psychotherapy Students specifically for you for only $16.05 $11/page Learn More Introduction The field of psychotherapy is known for solving many ailments and mental problems whose cause was mental and emotional sicknesses. The psychotherapy came as a means to assist the clinical therapist to unravel the emotional and the mental dispositions that threatened health of the pati ents. Psychotherapy is therefore a robust field, which is gaining acceptance all over the world. As a part of study to qualify as a practicing psychotherapist one is required to undergo fifty hours of personal therapy. Personal therapy is where one is supposed to go to a therapist as a patient although in mind, one may not be sick or in dire need of clinical psychotherapy. This research report will delve into what other scholars have studied on this subject. It will look into how students of psychotherapy feel about this practice whether it is beneficial to them or not. The other aspect that this research will delve into is that of whether the mandatory fifty hours of personal therapy are enough or not. The report will include the findings of the report and the discussion. The final part of this report will deal with the recommendation or the way forward because of this study. Literature review There is a lot of study assessing the role of personal therapy that students of psychothe rapy have to undergo in the fulfilment of their course work. There have been various arguments, some that are supportive to this practice while others are negate and see it as a futile procedure that is not necessary. Norcross (2010) indicates that, it did not assist her in getting the much-needed internship, which she was looking for. Irrespective of such feelings, there are a number of reasons, which make this personal therapy important to the scholars. Freud, the founder of psychotherapy and psychoanalysis was the first advocate of students undertaking this practice. He also went for psychotherapy, which he felt, was a relief and that it helped him to recuperate and deal with his personal issues. Personal therapy for the psychotherapy students is as important as for the therapist himself as it ensures that personal problems and issues do not influence the therapist when offering therapy to a patient. There is likelihood that the psychotherapists’ personal values and experi ences in life may affect the manner in which they treat the patients. To ensure that this does not happen, early training of psychotherapy by taking the clients seat and feeling how the clients feel is a way of becoming a good psychotherapists (Barley Lambert 2001).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This training is imperative as it ensures that the students develop listening skills. When the students attend the therapy as clients, they see the importance of an empathetic therapist who is able to get into their shoes and identify with their feelings without prejudice. Without ever having to attend this therapy, the student would not learn how to be empathetic. This is an important quality required for anyone to be an effective psychotherapist. Psychotherapy demands courage from the patient as it involves getting to a stranger and unloading one’s frustrations, fears, uncertainties and success. This is not easy and at times clients are not cooperative and unless the beginner psychotherapist appreciates this fact by sitting at the clients sit one would not ask the patients the necessary questions in fear that it affects the patients’ privacy or feelings (Herman 1993). Various studies show that students who attended personal therapy also believed that they became more patient and tolerant to other people. During the clinical therapy, it is likely for the patient to pause and think or make unclear statements, which they will elaborate later (Lafferty 1989). Without having gone for such a therapy and without knowing the difficulty of putting ones experiences in words one may fail to understand some of the clients expressions which is not good for clinical therapy. Students who attended these trainings acknowledged that they stopped putting words in patients mouth and offering unnecessary advice without listening to them. It enables the learners not to avoid the difficult periods of the psychotherapy that are imperative to the patient’s progress. This is an important skill in psychotherapy to enable the clients discover their problems (Lambert 1996). The other benefit to students who undergo personal psychotherapy is that they gain knowledge of self. This knowledge is critical to any practising psychotherapist as survey done by Association of Psychiatrist indicates that it makes them aware of their personal biases and perceptions and how they react to different situations. This self-knowledge makes it easier for the practitioner to gain a deeper understanding of the client’s needs and personality without indulging ones biases and personal values. This is imperative in ensuring success as a psychotherapist (Lambert 1996). Personal therapy classes and gaining self-knowledge help the students to protect the clients from harm. This is because it becomes easier to know how client is likely to respond to c ertain information based on their personality because they can identify personality types from listening to the client’s words. Knowledge coupled with the increased listening and empathy skills help the student to prevent the client from harm by formulating the relevant therapy and solutions to the patients’ problems and challenges (Barley Lambert 2001).Advertising We will write a custom research paper sample on The Importance of Personal Therapy on Psychotherapy Students specifically for you for only $16.05 $11/page Learn More The other importance of the personal therapy undergone by students of psychotherapy is that it reduces the stigma associated with psychotherapy. Psychotherapy is challenging and most people do not seek for therapy unless they have problems such as depression. Going for therapy when one is healthy needs acceptance in the society and there is no better way of making this happen other than ensuring that the students of ps ychotherapy accept its role in their lives. A psychotherapist who stigmatises or fears taking therapy would be like preaching water and taking wine (Sperry 2003). Concerning the quantity of time, there is recommendation of fifty hours of therapy. Various studies indicate that the fifty hours are moderately enough. However, there is no conclusive opinion on the number of hours. Some scholars feel that these hours are too many and likely to create boredom and dislike for psychotherapy while others argue that after the psychotherapy they feel excited and look forward to the next session (Macran 1999). Concerning the necessity of this personal therapy there is a general feeling among different scholars that it enabled them to develop critical skills that are useful in the execution of their duties. Research methodology The research focused on ten students of psychotherapy in an attempt to ensure that, the work is successful and the research identified the correct responses and feeling o f psychotherapy students in Ireland. Although the sample appears to be small, it is a representative as psychotherapy students are not as many as compared with students in other disciplines such as business, arts or science. Sampling was random by picking the students from the psychotherapy diploma register and no criterion was adopted as a means of sampling. There was adoption of the two research methodologies as one methodology could not collect the data satisfactorily. This is because there was need for both qualitative and quantitative data to make the study successful. The number of students who agreed on whether the practice was relevant needed quantitative data collection. However, the reasons and feelings behind their responses required qualitative data collection method (Martin 2000). Ten students attending XXX College, Dublin, Ireland, participated in this study. They were counselling and psychotherapy students who volunteered their time during a research module to fill qu estionnaires. The module tutor monitored all work to ensure that it was done according to the instructions provided.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The questionnaire assessed the participant’s views on personal therapy during training, should it be mandatory? Has it been beneficial? Is it necessary to continue after the mandatory fifty hours? The questionnaire used eight Likert questions that were quantitative and two open qualitative questions. Analysis The following are the findings from the survey. The results indicated that most of the students felt that the personal therapy was necessary. Fifty per cent of the students strongly agreed that the research was necessary; twenty percent agreed that it was necessary and twenty percent were undecided. None of the student disagreed about the necessity of personal therapy as an important part of their study. (n=8) is the number of students who agreed that personal therapy is important. On whether the student would have completed their studies even without personal therapy forty per cent of the students agreed that they would not have been able to complete their coursework if they had not experienced personal therapy. Forty percent were undecided or unaware of the importance of personal therapy in their studies. Two per cent disagreed that personal therapy affected their ability to complete their studies and to become therapists. However, the opinion of those supporting personal therapy outnumbered those who disagreed concerning its contribution to ones success in the coursework. Concerning the importance of personal therapy in continuing personal development, (n=7) seventy percent of the student agreed that it was important. The other thirty percent of the students were undecided. None of the student felt that the personal therapy was not important in their personal development. On whether the students felt that their personal therapist was fully congruent and understanding most of the responses were positive with fifty percent strongly agreeing that they felt their personal therapist was understanding and aware of their feelings. Thirty percent agreed while twenty percent were undecided. This indicates that there was a strong feeling that the personal therapists were understanding and congruent with the students. About the relationship between being a client and being a good therapist, (n=7) agreed that one cannot make a good therapist if they cannot let themselves sit at the patient’s seat and experience how it feels. Thirty percent of the students were undecided on this matter. There was no student who disagreed that there was a relationship between having gone through personal therapy and becoming a good therapist. Concerning whether the personal therapy that the students had in any way influenced their style of therapy, ninety percent agreed. This time there was nobody who was undecided about this matter. However, ten percent of the students disagreed that personal therapy had influenced their style of therapy. This percentage of disagreement is quite high and reasons of their disagreement need to be unearthed. The im portance of continuing with the personal therapy even after the mandatory fifty hours received strong agreement for it to be continued even after the fifty hours of personal therapy. Twenty percent were undecided on whether this should go on or not, however it is imperative to note that there was no student who disagreed that the mandatory fifty hours of personal therapy need an increment. The last area of study was on how the student felt on being clients and whether it made it easy for them to be counsellors. N=10 agreed that playing the role of client assisted them in their development as counsellors. This only varied where eighty percent strongly agreed while twenty percent mildly agreed. However, this was unanimous show that the students felt personal therapy enabled them to play their role as counsellors very effectively. The other part of the responses was qualitative and it differed with the students giving detailed reasons as to why they felt that personal therapy was neces sary to them. Interpretation The necessity of personal therapy to the student therapists is not questionable with most of the students agreeing that it is necessary to them for their future practice as psychotherapist. The strength was shown by the fact that eighty percent agreed with these and there was no disagreement. On whether the personal therapy enables the student to complete their studies in a successful way the answer is positive as seventy percent of the students agreed about this with a minority of the students adopting a different opinion. On the relevance of personal therapy and its influence on the students’ personal development, there was a widespread agreement that it was important. However, the percentage of undecided students is worth noting. Thirty percent, who are undecided on such issue shows that they have not felt any impact of the personal therapy on the development of their personal lives. It indicates that the therapy may not have assisted the stude nt to develop the skills needed in personal therapy such as listening skills and empathy. Specialized research on the undecided students is required to establish why these students are undecided. The percentage of students who agreed that their personal therapist was understanding and congruent with their needs was seventy percent. This shows that the capability of the therapist who is dealing with the students is important in making them understand and feel the importance of personal therapy. However, there were those who were undecided. These figures of indecision are worrying because they show that some of the students are unaware of the importance of personal therapy and their inability to judge situations that are very important for a therapist is lacking. However, it is imperative to note that there were no students who disagreed on this. The students were of the opinion that there was a relationship between being a good therapist and going for personal therapy. Their feeling concur with those of the previous studies conducted by other scholars that personal therapy is important for any therapist. The style of therapy directly relates to the style of their personal therapist. This is because ninety per cent of the students agreed that they adopted their style from their personal therapist. This affirms the earlier statement that there is need for the students to have personal therapist who are highly qualified as they have a lot of influence on how the students will practice psychotherapy on their patients. However, one student disagreed and it is important to identify whom he felt this style of therapy modelled after. This is because it indicates that ten percent of the students’ style of their therapy was different from that of their personal therapist. There is need to increase the mandatory number of hours for student’s personal therapy. This is because the number of students who lived in the institution felt that it was necessary for s uch measures to take place. Eighty percent of the students agreed to support this. This strong feeling about personal therapy indicates the role, which it plays on the practice of the students. Increasing the number of hours would certainly be necessary. The personal therapies that students undergo ensure that they become good counsellors. This is because of the skills they develop from their experience as clinical patients of psychotherapy. In fact, all the students agreed that personal therapy helped them to become good counsellors. Limitations of the study This study was however limited in a number of ways. The scope although representation is small may not represent a diverse feeling of all psychotherapy students in Ireland. The study also failed to classify the students in terms of their demographics such as age and gender as this may affect their perception on psychotherapy. People would be interested to know how many male students felt that the improved therapy made them good counsellors and how many female students felt likewise. In addition, the study did not look into the specific capabilities that the students developed because of this personal therapy. It is imperative to know whether their empathy and listening skills improved from the fifty hours, which they spent with their personal psychotherapist. Discussion Personal psychotherapy on the students is indeed important to those who intend to become psychotherapists or counsellors. The skills and experiences received from that practice prove that personal therapy in the field of psychotherapy is not an outdated practice. This is a major area of influence on the students of psychotherapy. Its role in framing the students’ style of therapy is effective. In addition, it is important for the personal progress of the students in all aspects of their lives as proved in this study. Other than that, it is imperative to increase the mandatory hours of students’ personal psychotherapy. This wi ll make the students more competent as counsellors as well as psychotherapists. References Barley, D Lambert, M 2001, Research summary on the therapeutic relationship and psychotherapy outcome, Psychotherapy, vol. 38, no. 4, pp. 357-361. Herman, K 1993, Reassessing predictors of therapist competence, Journal of Counselling Development, vol. 72, pp. 29-32. Lafferty, P 1989, Differences between more and less effective psychotherapists: A study of select therapist variables. Journal of Consulting and Clinical Psychology, vol. 57, no. 1, pp. 76-80. Lambert, M 1996, Current findings regarding the effectiveness of counselling: Implications for practice, Journal of Counselling Development, vol. 74, pp. 601-608. Macran, S 1999, How does personal therapy affect therapists’ practice? Journal of Counselling Psychology, vol. 46, no. 4, pp. 419-431 Martin, D 2000, Relation of therapeutic alliance with outcome and other variables: A meta-analytic review, Journal of Consulting and Clinica l Psychology, vol. 68, pp. 438-450 Norcross, R 2010, Handbook of psychotherapy integration, Basic Books, New York. Sperry, L 2003, Becoming an effective therapist, Alyn Bacon, Boston.

Cry, Our Beloved Country Essays - Cry, The Beloved Country, Jarvis

Cry, Our Beloved Country Essays - Cry, The Beloved Country, Jarvis Cry, Our Beloved Country Cry the beloved country, by alan paton, is a book which tells the story of how james jarvis, a wealthy estate owner who, because of his own busy life, had to learn of the social degradation in south africa through the death of his only son. If arthur jarvis had never been killed, james jarvis would never have been educated by his sons writings, and stephen kumalo. When we first meet james jarvis, he knows little of his sons life. He doesn't know his son was on a kind of a mission(p. 140), And this is why when harrison says,...we're scared stiff at the moment in johannesburg.( p. 140) James is sort of surprised and says,of crime?(p. 140). Talking to harrison taught stephen about the crime in the city, and the next morning he learns about his son. One of the first things that james learns of his son, and his views, he learns in arthurs' room. In reading his writings, james finds that arthur would have risked anything to help other people, and ended up doing just that. James finds that his son was well researched on the problems of their society, and was interested in helping the development of the social structure in south africa. From the pictures of jesus and lincoln on his wall, james discovered the admiration arthur had for these two men. These were men of action, who showed love for their friends, and at the same time, their enemies. These two men suffered and died for their beliefs, as did arthur in a way, this is showing arthurs' father what a great man his son was by comparison, and similarity to others. This revelation shows arthurs concern for humanity. After the discovery of his sons views through all of his writings, james begins to realize the problem, and starts to think of the problems of others before his own. In this aspect, james begins to remind the reader of oscar shindler. This is so because shindler was one who at one time hated jews, but as he began to understand them, he thuoght of their troubles and how his wealth could save them. Much like shindler, jarvis helps the minority. Following his sons death and the acquaintance of stephen, james donates 1000 pounds to the african boys club. Jarvis is not just giving gifts in memory of his son, or just to give, but giving those who need help ways to help themselves. When james gave the money to the club, he didn't just decide to give it to them, but knew that if he gave it, the club would use it to improve the countrys' condition. In all of his donations, james uses this subtle method to emancipate the blacks. A way to help his son taught him. Using his sons views again, jam es decides to do something about kumalos' village, which is falling apart. This task is a fairly large one , and james does this in steps. He first provides milk for the village kids, who only have warm water to drink, and then he builds a church. The reason he decides to build a church is that when he is in ndotsheni it begins to rain, and he and stephen take shelter in the church, which leaks and is in need of repair. The rain in ndotsheni is a bit of foreshadowing of hope for the village, and maybe of what is to come. Through james' education, we learn the similarities between mr. Jarvis and kumalo. When we first meet jarvis, the setting is much the same as when we met stephen. They both live in the farming areas of south africa, and they share the love for the land, and what is in their lives. They each are married with one son who they know nothing about, and both are forced to come to terms with the guilt of the whites by the same occurance. After they both lose their sons, they have a need to understand them, although all that is left are the memories. They each learn of the problems in south africa through their sons, and after the realization, they both try to do something to improve